Sage Accpac CRM Marketing Automation
Easily develop, target, implement, manage and analyze campaigns with Sage Accpac CRM Marketing. CRM automates the process from concept to lead generation, and every step in between, cutting costs and improving the effectiveness of your marketing initiatives.
Campaign Management
- Provides the tools to manage all the components of your marketing campaigns and helps you make better decisions about what your customers want and what they respond to. Campaign responses are rolled into a management view for analysis through reporting and graphing capabilities.
- Assigns, schedules and tracks marketing activities within a campaign, and view every detail of each campaign at a glance.
- Provides the tools for marketing teams to easily create new target lists from selected criteria, re-use successful campaign lists or import mail-house lists.
- The integrated mail-merge function allows you to merge documents with target-customer lists. Once these lists are created, Sage Accpac CRM Marketing automatically creates a record in the customer account, attaching the marketing piece to the account and document library for telemarketers and support representatives to access.
Marketing Evaluation Tools
- Analyzes marketing campaigns by lead source or evaluate other important campaign details by using sophisticated tools and reports.
- Allows you to match sales revenues to specific campaigns providing immediate evaluation of ROI. Drill down to specific activities within a campaign including communications, opportunities, responses, budget, actual cost and the target prospects.
